They don’t look any more alike that any other two SUVs in that size range. You could not be more hopelessly wrong.
The dominant design cue on the BMW X series SUVs is the stong concave curve just under the rear window. This is unique to BMW, and strongly diffentiates them from other manufacturers.
The copying of this design cue, along with the very similar taillight treatment, glass shape and rear bumper make it abundantly clear that CEO is knocking off the BMW design.
The ChiCom car actually looks, from the rear, more like the Lexus I was behind a little while ago (although the tail lights are different). Did you even look at the pictures showing the rear bumpers before you said they looked alike? Hint: the BMW is the one without the indention for the license plate and the cow catcher underneath. And the taillights are not similar at all (and BMW did a much better job on that design element.)
Come on. If you saw the two cars parked side by side in a lot, would you think it was the same model?