The problem with "sound biting" is that it is often done dishonestly, ripping a few words out of context.
But other times, you are able to glimpse the reality only in someone's thoughtless phrase: "We're gonna tell the bigots to just shewtUP!"
Let's keep the sound bites.
We don't have a choice; the media will do what they please until such time as the people supplying the sound bites put their collective feet down. That would be politicians, personalities, business people, even, on occasion, FReepers. (As much as I despise most of the talking heads on television, at least interviews such as this allow a person to expound on a subject without having to reduce it to what will fit in a 15-second clip. Of course, some folks will complain "it's too long to read.")