Posted on 06/29/2007 4:36:03 PM PDT by LdSentinal
Starting this weekend, MSNBC will drop its 12-4 newscast on Saturdays in favor of taped programming. There was a rumor circulating that was just a test run but that is apparently not the case. I hear its long term.
The network had originally added the 12-4pm shift with Contessa Brewer back at the end of 2005. The network dropped its Sunday 12-4 newscast due to ratings last December. When Norah ODonnell went on maternity leave and Alison Stewart left the network and The Most was cancelled, Brewer was moved to M-Fr daytime and a group of subs anchored the Saturday afternoon newscast. Now that too is going away. Again, apparently, ratings are the issue.
MSNBC would point out that it is ready to handle any breaking news that should happen and cut in if necessary as they did last Saturday when it reported the discovery of Jessie Davis body. But the fact remains that MSNBCs competition will have regularly scheduled live newscasts throughout various periods in the afternoon and evening and MSNBC wont.
Yeah more dead white girl murder mysteries!!!!
Just Saturday? Hmmm, too bad.
From 8 to 7, every day. Very informative on financial markets and related issues.
Neither have I. Hope their ratings took a nosedive.
Why do they even bother?
Could we have a photo of Cantessa?
it must suck when ginsu knife infomercial repeats blow you away in the ratings.
:}
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