What is the additional cost of the diesel option? On American trucks it's around $6,000. Takes a long, long time to earn that cost premium back.
That's true, for now. But in the next 3 years Honda, Toyota, Nissan, Mercedes, BMW and others are coming out with new diesel engined passenger vehicles for the US market that will make the choice a whole lot cheaper and easier. The Big 3 will have to compete on an economy of scale and quickly. Right now they are relying on other companies to supply the diesel engines at apremium price. Detroit Diesel, Cummins, Allison, Caterpillar, et al will get into the act and prices will have to come down..........