[lentulusgracchus]

The designers felt that it was important to deemphasize the individual in favor of highlighting the randomness of the destruction, whatever that means.

It means "the client has expressed the wish that there not be too many/any conspicuous memorials, which would be bad for business and tend to hold down his rents."

[presidio9]

Trust me on this one:

The memorials are going to be great for business. It's all part of Bloomberg's master plan to turn NYC into one giant antiseptic urban theme park.