Branson finally blew it. It is way too expensive! Biodiesel is cleaner and way cheaper to produce.
Gov. Schwarzenegger and British Prime Minister Tony Blair got a lot of favorable publicity with an agreement to work together to curb greenhouse gas emissions and collaborate on research to fight global warming.snip
... the meeting was held at a British Petroleum terminal in Long Beach and attracted such titans of the corporate world as Richard Branson of the Virgin Group, Charles Holliday of DuPont, Google founder Sergey Brin and Edison International head John Bryson. Many businessmen have figured out that when government manipulates the marketplace, there are large-scale profits to be made.
Richard Branson of Virgin, for example, after declaring concern for the planet, said he plans to invest in an ethanol plant in California. Ethanol has been touted as a magic bullet and the taxpayers subsidize it at 51 cents per gallon. But while it modestly decreases CO2 emissions, it reduces miles per gallon compared to straight gasoline.