If Philips execs love advertising so much, they should set the standard. FORCE them to have their logo on their foreheads. Then they can be up front with their ads. If they are going try and froce this technology down our throats, force them into the tatooist's chair for the above mentioned treatment. See how they like it.
As Gen-X gets old, you JUST may see this. Oh, and they'll take their billion dollar bonus NOW for selling the naming rights on their forehead.
Don't think that this hasn't crossed the mind of some execs. Clothing companies have already figured this out....see all the 'Tommy', 'Old-Navy', etc T-Shirts walking around. I think that if a company wants me to advertise their product, then they should pay me, rather than the other way 'round.
I firmly belive that the execs at my old company, if it wasn't for all of the sticky legal implications, would have killed me and sold my organs on the black market to save a few $$ on their bottom line.