This film will be successful financially because the gay community and the liberal Democrats will return over and over again to drive the revenue numbers up in the same fashion as they did to Michael Moore's "Fahrenheit 911". Moore's film was a smashing financial success drawing $119M dollars.
At the end of the day "Brokeback Mountain" will fail miserably to dignify the gay lifestyle, just as "Fahrenheit 911" failed to defeat GW Bush. In fact, a spartan political advertisement costing $100K put forth by the "Swift Boat Vets" helped mightly to defeat John Kerry in his run for the POTUS in 2004. It also helped the Republicans gain seats in both the senate and the house. That little ad smote the mighty "Fahrenheit 911" in one fell swoop. Why because the truth always opts at the end of day!!!
The "Gay" film "Brokeback Mountain" will have just the opposite effect that the gay community seeks. The general public will spurn it, and gay issues will be defeated as never before. Families with children will be turned off by this lifestyle, and whoever heard of a gay old man that is a family patriarch. As a matter of fact, what happens to the gay man when he grows old can't do his thing anymore. No children, no wife, no family to fall back on. I have nothing against another person's lifestyle, but don't try to force failed relationships on a general society that abhors them.