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Fido's First Cell Phone
Wired News ^ | December 6, 2005 | Jenn Shreve

Posted on 12/07/2005 6:21:41 AM PST by NYer

Lost dog? As of next March, pet owners will be able to drop the photocopier and staple gun and pick up the phone instead. That's when PetCell, the first cell phone for dogs, is due to hit pet-store shelves.

Hung off Fido's collar, the PetCell is a bone-shaped cell phone that will let dog owners talk to their best friend over a two-way speaker.

Developed by PetsMobility, the PetCell works with standard cellular networks and has its own number. It automatically answers when the owner punches in a code on their telephone keypad that means, "Lassie, come home!"

The PetCell will ship in early 2006 and will sell for $350 to $400, the company said.

President Cameron Robb said he got the idea for the phone while sharing a hotel room with a colleague at a convention.

"I overheard him talking to his dogs," said Robb. "I was mimicking and making fun of it, but the reality was his wife was holding the phone down to the dog."

The ability to track a lost pet has most dog lovers excited. The PetCell has a "call owner" button in case Rover strays. It also includes assisted GPS, or A-GPS, which works indoors, allowing dog owners to map their pup's coordinates from any web-enabled device or by dialing a voice-enabled call center.

"When dogs disappear, it's the first 15 minutes that are the most important," said San Francisco dog trainer Youngblood Harris. "If your dog runs out of the dog park and you don't see if he went left or right, (PetCell) would make life a lot easier," Harris said.

The PetCell will also have an option called GeoFence that will alert owners whenever their dog wanders beyond preset parameters, and built-in temperature sensors to indicate if the dog is too hot or cold.

Additionally, the PetCell will support a small wireless camera, an application Robb believes could be useful in search-and-rescue or bomb-squad missions. But for patrons of doggy day care, it may become the canine equivalent of a nanny cam.

While a cell phone for pets may strike some as silly, the economic reality is not. The American Pet Products Manufacturers Association says U.S. pet owners spent an estimated $35.9 billion on their furry friends in 2005.

Sturdy and slobber-resistant, the PetCell isn't just for dogs. PetsMobility's parent company, On4 Communications, is simultaneously rolling out models for kids, the elderly and outdoor sports fanatics who enjoy snowboarding and kayaking.

"It's a rugged, waterproof cell phone with GPS, so there's a bunch of other markets for that technology besides the pet industry," Robb said.

One obvious user is left out of this calling plan. At 3 inches long, the PetCell is too unwieldy for your average feline. Although the company is working on further miniaturization, the battery has proven to be a formidable obstacle.

Still, Robb wasn't ruling it out. He said optimistically, "The kitties will have to wait."


TOPICS: Business/Economy; Culture/Society; Miscellaneous; News/Current Events
KEYWORDS: canine; cellphone; dog; doggieping

A dog models the PetCell.


One of a series of PetsCell-like devices that will be sold to the adventure-sports market.

1 posted on 12/07/2005 6:21:43 AM PST by NYer
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To: HairOfTheDog; sinkspur
The pet market is growing rapidly. Only two months ago, Honda announced a concept car that allows owners to interact with pets while driving.


2 posted on 12/07/2005 6:23:27 AM PST by NYer (“Socialism is the religion people get when they lose their religion")
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To: NYer

I can imagine commercial for this, featuring a fancy white poodle, her legs crossed elegantly on a park bench, with Zsa Zsa Gabor voice, talking on the phone: "Darling, I'm so sorry I ran off like that, but I needed a little excitement, a little je ne sais pas! Now, I'm afraid I'm stranded. Do be a dear and pick me up. Where? Oh, I don't know. I see tree. And benches. Perhaps it's a park, I really couldn't say. But check the GPS Darling, I'm sure you'll find me in no time! Gotta run! Love ya!"


3 posted on 12/07/2005 6:29:15 AM PST by ClearCase_guy
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To: NYer

I can see positives and negatives to this kind of thing, but I have no doubt there is a market for something that allows an owner to keep track of his dog.


4 posted on 12/07/2005 6:37:22 AM PST by sinkspur (Trust, but vilify.)
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To: ClearCase_guy

You've got talent! Perhaps you should contact the company responsible for this cell phone. Before long, you'll be singing: "Well we're movin' on up .... "


5 posted on 12/07/2005 6:39:39 AM PST by NYer (“Socialism is the religion people get when they lose their religion")
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To: NYer

Perhaps I've gone over the edge but as I was reading this article I was thinking about how happy it would make my dogs feel if I called and talked to them during the day. I really cant explain it, after my kids grew up I became one of the whacko dog ladies that I used to make fun of....
hmmmmm


6 posted on 12/07/2005 6:45:42 AM PST by mpackard (Katrina Survivor.....)
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To: NYer

Don't need that. My dog interacts with me while I'm driving now. I wish he wouldn't do it so much. The day he got sick in the car while I was driving to Chattanooga on I-75 was really over the top.


7 posted on 12/07/2005 7:15:18 AM PST by libstripper
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To: NYer

Curiously enough one of the cell phone companies in Canada is called Fido. Most of their advertising is dog themed. http://www.fido.ca/portal/home/homepage.jsp?lang=en


8 posted on 12/07/2005 7:38:18 AM PST by xp38
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To: ClearCase_guy
Golden retriever, wagging his tail, running in endless circles around a lonely tree surrounded by a nice lawn:

”Hi! Hi there! Yeah, it’s me! I think I’m lost! I’m … I’m in a forest! Come and get me! I thought I was still in the yard – but I’m not! I’m … I’m in a forest! Check the GPS! Try to find me, Okay? This is fun!”

9 posted on 12/07/2005 7:40:31 AM PST by ClearCase_guy
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To: NYer

Yeah, like your dog can understand the directions home.


10 posted on 12/07/2005 7:41:19 AM PST by Sir Gawain
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To: NYer; Flyer; technochick99; sinkspur; annyokie; Scott from the Left Coast; 88keys; DugwayDuke; ...
You can call your dog, but you can't make him answer :~D

Ping!


Other articles with keyword "DOGGIEPING" since 12/29/04

11 posted on 12/07/2005 7:46:55 AM PST by HairOfTheDog (Join the Hobbit Hole Troop Support - http://freeper.the-hobbit-hole.net/ 1,000 knives and counting!)
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To: mpackard
 
I became one of the whacko dog ladies that I used to make fun of....
 

lol, I know the feeling. I talk to my dog all the time. So far he hasn't answered me back, but I'm sure that's not too far into the future.

 

12 posted on 12/07/2005 7:50:49 AM PST by HawaiianGecko (Facts are neither debatable nor open to "I have a right to this opinion" nonsense.)
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To: NYer

Hmmmmmmm with the amount of money people (including me) spend on their pets in the billions, PetsMobility might be a stock to look at


13 posted on 12/07/2005 8:05:39 AM PST by apackof2 (You can stand me up at the gates of hell, but I won’t back down)
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To: NYer

Only good till the dog jumps in the water for a swim.


14 posted on 12/07/2005 8:07:01 AM PST by ChefKeith ( If Diplomacy worked, then we would be sitting here talking... And I'm getting sick of talking!)
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To: HairOfTheDog

Thanks for the cute ping!


15 posted on 12/07/2005 8:29:52 AM PST by alwaysconservative (Whoever said you can't buy love, never owned a dog.)
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To: HawaiianGecko
I talk to my dog all the time. So far he hasn't answered me back,

Watch out. Once they start talking, they never stop. Just ask my cats.

16 posted on 12/07/2005 9:01:59 AM PST by AnAmericanMother (. . . Ministrix of ye Chace (recess appointment), TTGC Ladies' Auxiliary . . .)
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To: NYer

"The customer you are trying to reach is currently licking his scrotum, please try your call again later".


17 posted on 12/07/2005 10:15:46 AM PST by Rodney King (No, we can't all just get along.)
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To: HawaiianGecko
My dog says MOM when he wants to go for a walk or wants to skateboard. Taught him . I get in trouble for making him taught.
18 posted on 12/07/2005 2:37:13 PM PST by newfrpr04
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