Posted on 11/26/2005 9:35:13 PM PST by Panerai
Mozilla is gearing up to launch a large-scale marketing drive when Firefox 1.5 is released.
Christopher Beard, the vice-president of products at Mozilla, said on Monday that there is a "strong likelihood" that Firefox 1.5, the next major version of the open source browser, will be released on Nov. 29.
Beard said the corporation is planning a "big marketing push" that will coincide with the release of 1.5. This will include a community marketing campaign that will encourage Firefox fans to tell the world about their favorite browser by publishing home-made videos on a Mozilla Web site.
"You will have real people telling you about Firefox's features--what's cool and great," said Beard. "People can create the video and upload it to the Mozilla site. The video will then be reviewed and put on our Web site, with a link from their location."
The videos will be hosted on the SpreadFirefox community marketing site, which will display a world map with a dot marking each location where a video has been created.
Beard said he doesn't know how many people will get involved in this campaign, particularly as it is dependent on contributors having video equipment, such as a camcorder or a Web cam.
"It's hard to tell. With The New York Times' ad campaign we thought it would take weeks to raise the money, but in less than 48 hours we had already raised enough for an ad," said Beard. "With this [campaign] it's also uncertain--are we going to get hundreds, thousands or tens of thousands of videos?"
As the videos are likely to be posted in many languages, Mozilla will use international volunteers to filter the videos. It has already recruited teams to cover 20 European languages, according to Tristan Nitot, the president of Mozilla Europe.
(Excerpt) Read more at news.com.com ...
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