Newsweek Drops Issue, Cites Poor Ad Sales (Or More proof the Right is winning)

www.mediabuyerplanner.com ^ | 7/27/05 | Unknown

[MNJohnnie]

Due to low ad pages during late summer, Newsweek is trimming the number of issues it publishes by one, opting for a double issue dated Aug. 29-Sept. 5, Mediaweek reports.

Through July 19, Newsweek's ad pages have fallen 15.6 percent this year, to 970. It's not alone. A lack of spending in the technology and automotive sectors has hurt the whole newsweekly category with ad pages falling 10.5 percent, to 6,332 through July 19.

[MNJohnnie]

Interesting. Funny how the dinosaur media keeps avoiding the real issue why ad income is plummeting.

[advance_copy]

What's a Newsweek?

[Tarpon]

When you flush a Quran, you are gonna get wet. Blow-back.

[eureka!]

Less readers means less ads. And less $$ for the ads that are purchased. Yet, in their arrogance, they continue with their leftist ways. That dinosaur just wants to die...

[narby]

It's spelled "NewsWeak"

[Chode]

HA ha...

[Pondman88]

I used to subcribe (actually it was the wife's) didn't renew and don't miss it.

[BurbankKarl]

More fiction writers unemployed. Will probably be less riots in Afghanistan and London Bombings due to false reporting.

[BillF]

[NRA1995]

Funny, I thought it was "Newspeak"

[sheik yerbouty]

Thoughtcriminal! Unbellyfeelingingsoc!

[kcvl]

A lack of spending in the technology and automotive sectors has hurt the whole newsweekly category

BS! People don't want to read the biased crap and lies any longer. It has nothing to do with anything else, period. They can't even be honest about that.

[Rocko]

Rush is smiling now; it'll be fun to hear him comment next week.

[pikachu]

Interesting. Funny how the dinosaur media keeps avoiding the real issue why ad income is plummeting.

The "It's Bush's Fault", "America is Evil", and "We need to pay more taxes" melody has gone sour. But they'll put it down to our stupidty for not electing Gore and They-re-za's second hubby. Waht will be real fun is to see how they react to the anti-Hillary mess that is due to arrive really soon.

[Eric in the Ozarks]

Wait till P&G gets done trimming their ad budget.
I'm surprised that with Time, NW and USN&WR looking for the same market, one of them hasn't folded

[FormerACLUmember]

Newsweek's leadership is utterly clueless. It is a hopeless case.

The day therefore is fast approaching when this evil rag will skip 52 weeks a year of publishing.

[dhs12345]

A contributing factor may be the Internet. Why pay for something that you can get for free.

Another reason, due the the Internet again, is that people are now more informed than before. Many more opinions out there for everyone to see. So, if a media source like Newsweek try to make up a story, then there are thousands and then millions who know that they have lied. And it happens very quickly.

Cable has also hurt Newsweek and others. Again, why pay for something you can get for free. Not to mention that people have wanted a more Conservative perspective in the media.

[Labyrinthos]

Less readers means less ads. And less $$ for the ads that are purchased. Yet, in their arrogance, they continue with their leftist ways.

That could be the reason, but it could also be because weekly news magazines are becoming obsolete for the same reasons that news reels went out of style with the advent of the TV. With the internet, people have instantaneous access to news around the globe, and by the time the weekly news magazines hit the stand, the news they cover is more like ancient history.

[eureka!]

Re#19 True. Also true for dailies. BUT, there have also been a lot of cancellations because of the bias. NY Post, Washington Times (and WSJ I think) are doing fine...