[Principled]

I can hear it in the board room, "Let's keep profits from growing... after all, an income tax fanatic kool aid drinker named your nightmare says it's better that way".

[Your Nightmare]

I can hear it in the board room, "Let's keep profits from growing... after all, an income tax fanatic kool aid drinker named your nightmare says it's better that way".

I don't get it. Why do you think that reducing prices leads to growing profits?