That is naive, fails Econ 101. If the market is not very elastic, you get very little extra volume if you lower prices, and you get LESS profit.
If a businessman gets 10% less volume when he raises his prices by 20%, guess what he is going to do? Read if you can't guess, read an elementary Economics textbook.
422 posted on 06/11/2005 7:33:39 AM PDT by expatpat