Perhaps we should boycott the manufacturers? There's McNeil, of course they also make Tylemol, Motrin, Floxin, etc. And there's Wyeth who makes Premarin. But then they also make Advil, Centrum, and Chapstick, etc. So every time someone purchases one of these products they are supporting the manufacturer of the Pill and other birth control devices. After all, why would you support someone who makes birth control pills? You don't, do you?
A Coca Cola company may be able, for a time, to use its regular Coke profits to shore up a failing market in, say, Surge. But if there is no public outcry for more Surge, it will stop being made.
So refusing to buy Surge or participate in Surge-buying activity sends the message that Surge is not a desired product. While buying Surge sends the message that Surge is desired and allows others to access it.
SD
Well, I do try to steer clear of all drugs and pharmaceuticals and supplements.