This September, 2003 post is when the 'insurnace' company first came up:
http://64.233.161.104/search?q=cache:sPCd5WBIGTgJ:freerepublic.com/focus/f-news/971896/posts%3Fpage%3D672+Freepers+call+to+action+%2B+Insurnace+%2B+dandelion&hl=en
Thanks for finding that thread! I had forgotten that it was spelled "insurnance." (Guess he was trying to cover his tracks and mangle the paper trail. But Freepers found it ... like they do everything!)