I'll bet a Wal-Mart does well in that area. There must be lots of rural and suburbanite people who aren't part of the University enclave and will not let Sunshine and her crew stop them from shopping there.
My son is in his second year at Cornell Law school, and I guarantee you he'll be there shopping. He's a frugal sort, and won't want to spend extra money for stuff if he doesn't hve to. Actually the store he'd LOVE to see there is a Trader Joe's. Great quality foods and the prices just cannot be beat!