I believe that money should be put toward PREVENTING this kind of thing in the future, but that does not solve the problem of millions of displaced people and thousands of orphans.
For all I know, this little boy has a net worth which exceeds my own. Charity is not the only means by which people can cope with disaster.
How much should I send? Enough to search for this boys parents? For how long? Using what method? Diverting what resources from feeding others? Who will decide?
How will you FEEL if I send money but then nobody bothers to search for this boys parents? Does that matter? Is there some amount of money that would ensure that a search was made for this one boy's parents? How much is that?
What will happen to this boy if not enough money is sent? Will he be put up for adoption by a local family? Sold into slavery? How much will ensure that he gets home?
I would gladly divert the entire budget of the United Nations to help this boy.
So far Americares seems to be efficient. I could be wrong.