no sorry...it's Major League Baseball...They paid $1billion to get it I believe
XM Satellite Radio Holdings Inc., raising the stakes in a rapidly escalating battle to lure subscribers, has signed a long-term broadcast deal with Major League Baseball costing $650 million over 11 years, according to industry officials.
The agreement seems designed to help XM regain public attention and marketing momentum against smaller rival Sirius Satellite Radio Inc., which this month signed a five-year, $500 million deal to add shock jock Howard Stern to its lineup starting in 2006.
XM pays 65M/yr for MLB, SIRI pays 100M/yr for the idiot. SIRI definitely is swinging for the fences, while XM makes sound judgments. I don't know where it all ends, except that satrad is the future of radio. I'm an XM listener/shareholder and I like the company and management better than SIRI, but I'm dissatisfied with the content, whose format I find very immature. I'm pretty much going back to CDs.