Hm, so there could be co-brand stores at K Mart sites? Or they would just close the K-Mart and open a Sears.
Here in Kalifornia they will probably go for a niche market and call the store Kasa-Marto
...so there could be co-brand stores at K Mart sites? Or they would just close the K-Mart and open a Sears.
They will actually do a little of both, where K-Mart brand identity is strong and profitable, they will stay K-Marts, but be merchandised more like Sears store, think Craftsman tools, appliances, etc.
The prime real estate spots will definitely be converted to stand alone new concept, "Grand Sears" stores. Modeled after the Wally World type concept, Food, Clothing, Garden center, etc,
Some stores actually are closing in April and reopening as Sears. This was announced in October. There are several in San Diego doing this.