Not to be sexist or anything PC like that, but chicks see it all the time: the smooth talker vs the stable guy. Smooth talkers (and their counterpart, the Bad Boy) may be fun for awhile, but when it's time to get serious, the guy with the good degree/job usually scores the girl.
I am not so sure the implications of the Kerry doctrine will sink in. Question is if the Kerry doctrine is so bad why sisnt Bush attack it more forcefully? that is what swing voters will say.