O'Reilly is just spinning. That guy is so full of himself. Basically he wants ratings, which means being seemingly conservative, while having respectability in certain zip codes as being objective, because folks of a lower middle class Irish heritage tend to crave respectability among their peers (well the last bit is a bit of a mouthful, but I will say it anyway). I don't think the guy has any real beliefs which fit into this objective function.
I think you have something there. Add to that the dubious distinction of being recognized Nationally as the original "Inside Edition" host. Not very 'up-market' at all.
Weather vane club.