It is Hispanic, no quotes.... we identify our culture as Hispanic; Don't deny a people of their culture, to a lesser extent it is like denying the culture of cowboys here in the states, or denying the culture of the South...
Believe me --- you wouldn't get by with calling some Mexicans "hispanic" around here --- they'd crucify you --- they are Mexican. You forget that each type of "hispanic" comes from a different country, with a different history and culture, different foods. Or are you one who thinks every "latino" eats jalapenos? Or a middle class blond Cuban-American is just like a Guatemalan Indian who is here illegally? "Hispanic" means very little actually.