FOX News Channel Garners More Than Half of Cable News Audience During Second Quarter

Foxnews ^ | 06/29/04 | Foxnews

[Pikamax]

Press Release Source: FOX News Channel

FOX News Channel Garners More Than Half of Cable News Audience During Second Quarter Tuesday June 29, 3:51 pm ET FNC Captures Nine Out of Top Ten Cable News Shows

NEW YORK--(BUSINESS WIRE)--June 29, 2004--FOX News Channel (FNC) garnered more than 50% of the cable news audience in primetime and total day during 2Q'04, according to Nielsen Media Research. In contrast, CNN and MSNBC both attracted less than a third of the same market share in 2Q '04. In primetime, FNC commanded 55% of the cable news market share, averaging 1.4 million viewers, while CNN claimed just 32% of that audience with 828,000 viewers. During Rick Kaplan's first full quarter as president, MSNBC's primetime line-up attracted a paltry 13% of the cable news audience with 321,000 viewers (down 41% in viewership year to year).*

Source: FOX News Channel

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FNC's Total Day average of 820,000 viewers made up 54% of the cable news pie, nearly doubling CNN's 31% (468,000 viewers) and more than tripling MSNBC's 15% share (226,000 viewers). *

In the key 25-54 demo, both CNN and MSNBC lost more than half their 25-54 audience in these day parts over the same period last year. FNC averaged 457,000 persons in primetime and 291,000 persons in total day, exceeding CNN and MSNBC's combined totals of 344,000 persons in prime and 231,000 persons in the total day time periods. *

In addition, FNC sustained its programming dominance capturing nine out of the top ten shows in cable news, as CNN's heavily promoted primetime lineup continued to flounder. CNN's only show in the top ten, Larry King Live, remained stagnant at number four with 1,291,000 viewers, trailing FNC's The O'Reilly Factor (2,051,000 viewers), Hannity & Colmes (1,492,000 viewers) and The FOX Report with Shepard Smith (1,339,000 viewers) respectively. Since launching in September 2003, Paula Zahn Now and Anderson Cooper 360 have yet to rank within the top ten cable news programs -- Zahn currently ranks at 16th while Cooper is languishing at number 21. **

FOX News Channel (FNC) is a 24-hour general news service covering breaking news as well as political, entertainment and business news. For more than two years, FNC has been the most watched cable news channel and currently presents nine out of the top ten cable news programs. Owned by News Corp., FNC is available in more than 85 million homes.

See attached ratings data See attached program rank

[Pikamax]

Ratings: June: Cable Show Averages
The June averages for each cable show are now out. O'Reilly is #1, H&C is #2, and Larry King is #3. (In May, Larry was ranked #5.) Most of the top of the chart has held steady. The most interesting data is towards the bottom. Hardball and Scarborough Country are the top-rated shows on MSNBC, averaging 0.4's. Olbermann, Imus and Norville average 0.3's. Dennis Miller is still stuck with a 0.2 average on CNBC...


http://www.cablenewser.com/archive/2004_06_27_archive.htm#108853388066971223

[sgtbono2002]

It is my belief that the Alphabet Channels and other cable channels better wake up, Real Americans want real American news, unslanted by left leaning liberal so-called TV Journalists.

[ZGuy]

On a related note . . .

NBC to dump MSNBC programming for badminton

[Wally_Kalbacken]

Bring it on!

[randog]

Looks like they're going to have to update that billboard next to CNN's offices.

[quantim]

Now if only they would dump the Greta time slot for something more meaningful and dump the Peterson/Bryant nonsense they'd even increase their numbers. I for one would quit changing the channel when the previous topics come on daily...

[OldFriend]

Be nice if Greta and Rita ran off into the sunset together. And took Chris Wallace with them.

[BullDog108]

AND get rid of the shreaking-voiced ostrich Estridge too!!!

[usurper]

Now if only they would dump the Greta time slot for something more meaningful

Denis Miller comes to mind. Fox make him an offer.

[OldFriend]

Estrige, Ratner, Morris, and assorted other misfits.

[Sybeck1]

Brit Hume and Niel Cavuto need to go prime time. PMSNBC is failing because of Chrissy Matthews.

[imintrouble]

I loved the writer's description of the Larry King Show - "which remains stagnant, trailing behind" ..... lol

[RightthinkinAmerican]

I wish they'd have a "nightly news" program that would be carried on BROADCAST tv, for all those who don't have access to FoxNews. That'd suck the rest of the air outta Tom Brokaw and the rest.

[cinFLA]

I like Miller,

I like Miller but generally (some interviews excluded) cannot stomach his show.

[Kackikat]

I completely agree with you, it would definately put the finale on Brokaw!

[Uncle Miltie]

A few more years, and FOX will have enough cash to buy out ABC, CBS or NBC, and have a full broadcast channel set.

According to the TOM toms, they'd RATHER not PETER out and be sold to FOX.

[Mister Baredog]

Whether NBC’s coverage of badminton will launch a badminton craze in the United States is yet to be seen. But if viewers can bring themselves to watch an event dominated by China, Indonesia and Denmark instead of the United States, they can at least be assured of watching television which is more exciting than MSNBC’s regular lineup.

My sympathies to Little Chrissy Mathews.LOL