Toyota Is Committed to Diversity Rev. Jesse Jackson's Rainbow/PUSH Coalition has indicated that it may organize protests over concerns about a promotional postcard for the youth market distributed by Toyota.
The card featured an African American man with a large smile and a gold RAV4 emblem on his tooth. It was intended to communicate RAV4's styling to a youthful hip audience through tooth art, an edgy style similar to body jewelry and tattoos, but was not directed at any ethnic group.
Recognizing that the card might offend, Toyota pulled the card from the marketplace prior to hearing of Rev. Jackson's concerns. The company also apologized publicly for having offended anyone and is taking steps to ensure that future marketing materials are appropriate for all audiences.
Toyota is a good company that made a mistake in this instance and is determined to improve.
Do you think the Rev. Jackson will complain about this cartoon? ;)