The Greatest "Missed Marketing Opportunity" of all time was for Monty Python to pass up re-releasing "Life of Brian" on the same day Mel Gibson released "Passion". Would have been cheeky, too.
There would have been riots!
When The Life of Brian opened here, we had only 3 days to catch it before the local fundamentalist witch doctors got it banned.
But it is a classic! The shoe, the shoe! No, the gourd, the Holy Gourd of Jerusalem!