Four things:
In short, this venture is not something to be undertaken lightly. Yes, it must be undertaken, but not in a half-assed way.
The Apollo missions were a 9-day round trip on average. The Mars mission is a 3 year venture MINIMUM: six months getting there, two years staying there while waiting for Earth to complete an orbit and rendezvous with Mars again, and a six month journey back.
See http://www.windows.ucar.edu/tour/link=/mars/mars_orbit.html to appreciate the launch, rendezvous, arrival, departure, and return logistics. And that's just one small part of the whole equation here. You also have to consider living quarters, the human reaction to such confinement, and a host of things that can (and most likely will) go wrong without proper planning and execution.
One more thing: it has to be fail-safe. You can forget about a rescue mission when the Earth and Mars are at opposite ends of the Sun.
In short, there's a damned good reason why they call it "rocket science."