People are not getting amped up on caffeine like they used to pre-Covid. Plus Starbucks libs are closing down stores that are in marginal locations...Too ghetto for their bottom line.
Part of Starbucks’ turn to wokeness was opening up marginal stores in bad areas. That may have felt good but was not a viable business strategy in the long term.
All of the “strikes” also probably had an impact.
But, they also have a lot more competition popping up - both smaller chains and unique mom and pop coffee shops which are growing in popularity in some communities.
We still swill.
But I make our PSL’s with my homemade pumpkin butter and espresso brewed in our little Bialetti.
Tastes divine. Far less sugar. And much less expensive.
It’s the blue city locations with high rent, high expenses, and bums crapping all over the floors of the bathroom getting closed.
16,935-250=16,685
Hoe will they survive. Lol. I like their vanilla bean Frappuccino quite frankly.