I think those who say it is "just a picture" are underestimating how the mindsets of these people work. Especially in a branch of Nike. (Yes-Converse IS owned by the execrable Nike.) 
"Mistakes" like this don't happen, because that is a carefully crafted image, but I think people are making a mistake by assuming this is NOT leftist in origin (which I assume is happening with many critics)
Nike and its subsidiaries are wholly Leftist, and they want to rake up racial division and controversy because they make money off of it. That is their thing. And that is what I see here. And it buys Nike publicity...at a bad time for them. Many might think this is not the publicity they would want, but I completely disagree.
Just another example of this mindset that illustrates an important aspect of this: Anyone remember the "Arctic Frost" investigation which was meant to snare Donald Trump (via a joint federal investigation opened in April 2022 involving the FBI, DOJ Office of Inspector General, U.S. Postal Inspection Service, National Archives and Office of Inspector General into Donald Trump's efforts to overturn the 2020 United States presidential election results)?
Only a few people pointed this out, but I think it comes to bear on the point I am trying to make. Why did they assign "Arctic Frost" as the name of this weaponized investigation meant to bring down Donald Trump (AKA: "The Evil Orange Man Bad")? Weird name, right?
Yes. "Arctic Frost" is an orange tree. If you think it is a coincidence, I think you are overlooking this aspect of Leftists. It is a snicker-inducing inside joke for Lefties. It is a way to brag, a form of inside entertainment among those in the know.
Because Leftists just love these inside jokes, like naming Obamacare the "Affordable Care Act".
This is the aspect-that they think they are the smartest ones in the room, and that they love to brag about their illegality, comes to a point like this in and out of government.
In the case of Nike (Converse) I don't doubt for a second this is a way to get them into the limelight bring up their image (no difference if that image is good or bad) especially in the week that they are dropped from the S&P 100 this past week. They knew this was coming for months now. That carefully crafted image is exactly that, to make them relevant again. You may think "Why would they insert a coded, racist, anti-black message into their ad?"
Why indeed?
I understand that sometimes "A Cigar is Just a Cigar", but...not to the masters of projection, Leftists. You may disagree, but it is something to consider that it is not an accident.