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‘Supergirl’ Braces for $100 Million Loss: What DC Studios Should Learn From Its Box Office Bomb
Variety ^ | June 29, 2026 | Rebecca Rubin

Posted on 06/30/2026 12:07:07 AM PDT by MinorityRepublican

In “Supergirl,” a melodramatic cover of Jimmy Eat World’s “The Middle” scores a climactic battle sequence, with the song’s lyrics meant to offer encouragement to the plucky heroine: “Hey, don’t write yourself off yet…”

Yet the initial box office results for “Supergirl” would suggest that audiences are, in fact, writing off the film — and continuing to reject lesser-known comic book protagonists. The Warner Bros. and DC Studios adaptation, which centers on Superman’s cousin Kara Zor-El, misfired with $37.1 million in North America and $62.6 million globally in its opening weekend. Monday’s final tally was below Sunday’s estimate of $38 million domestically and $68 million worldwide. After launching below expectations, the big-budget film is shaping up to be a money loser for the studio, as well as a major setback for the newly rebooted DC Universe.

Warner Bros. and DC spent $170 million to produce and roughly $120 million to market the comic book adventure, which takes place in outer space as Supergirl and an alien girl named Ruthye embark on a quest for vengeance and justice. Those lackluster initial ticket sales are concerning because “Supergirl” hasn’t been widely embraced by the general public, and there’s intense competition during the height of summer movie season, which could hobble the film’s box office staying power. Next weekend sees the release of another family-friendly film, Universal’s animated “Minions & Monsters,” while Disney’s live-action “Moana,” Christopher Nolan’s “The Odyssey” and Sony’s “Spider-Man: Brand New Day” round out the month of July.

(Excerpt) Read more at variety.com ...


TOPICS: Humor; TV/Movies
KEYWORDS:

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1 posted on 06/30/2026 12:07:07 AM PDT by MinorityRepublican
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To: MinorityRepublican
What DC Studios Should Learn From Its Box Office Bomb

Try again. Next time cast Sidney Sweeney as Supergirl.

2 posted on 06/30/2026 12:18:30 AM PDT by Texas Eagle (If it wasn't for double-standards, Liberals would have no standards at all. )
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To: MinorityRepublican

Supergirl’s heroine seemed much less photogenic than those of the Marvels, which also lost money but racked up 50% more box office. Superhero movie fandom skews male, so this matters big time. Very surprised they went with a lead who isn’t exactly ugly, but also not leading lady caliber in looks.


3 posted on 06/30/2026 12:20:04 AM PDT by Zhang Fei (My dad had a Delta 88. That was a car. It was like driving your living room)
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To: MinorityRepublican

A faithful implementation of a girl superhero movie will work; it is just has not been tried yet. If only the studios could figure out why the Lynda Carter version of Wonder Woman attracted an audience of people who like superhero stuff and all the others didn’t, they might be able to make a profitable movie.


4 posted on 06/30/2026 12:56:41 AM PDT by Bernard (“Insanity in individuals is something rare…but in groups, <SNIP> it is the rule." Nietzsche)
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To: Zhang Fei

She also didn’t come across well in her promotional tour. Even politics aside. Don’t think her strong British accent helped in America. I remember long ago David Prowse (Darth Vader) wanted to be Superman and they told him Superman had to be an American.


5 posted on 06/30/2026 1:35:37 AM PDT by Williams (Thank God for the election of President Trump!)
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To: MinorityRepublican

This is a semi thread hijack. James Gunn was fired from Disney when it came out he had engaged in years of vile pedophile “jokes” which weren’t really jokes they were just vile.
Being good leftists, the cast of Guardians threatened to quit if he wasn’t reinstated.
All this was swept under the rug and he became head of DC Studios.
Guardians 3 has a completely gratuitous scene in which they rescue hundreds of blonde hair blue eyes little kids in pajamas, which I feel certain was Gunn’s FU to the world for his pedo scandal.
I like a lot of this stuff but I have serious questions about him.


6 posted on 06/30/2026 1:41:11 AM PDT by Williams (Thank God for the election of President Trump!)
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To: Williams

Australian. It wasn’t the accent. It was the slogan -

“Truth. Justice. Whatever.”

Who wants to go to a super HERO movie with no hero?


7 posted on 06/30/2026 1:42:30 AM PDT by Mr Rogers
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To: MinorityRepublican
The Critical Drinker - Supergirl - A Total Cinematic Calamity
8 posted on 06/30/2026 1:54:51 AM PDT by CtBigPat (Thank you, JimRob. )
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To: Mr Rogers

I thought that was a joke slogan.


9 posted on 06/30/2026 1:56:29 AM PDT by Williams (Thank God for the election of President Trump!)
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To: MinorityRepublican

Kathleen Kennedy: “Put a chick in it! Make her lame and gay!


10 posted on 06/30/2026 2:01:51 AM PDT by DeplorablePaul
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To: Williams

It was supposed to be HER slogan - that there are no heroes. Nothing worth fighting for. And that was the theme of the movie, too.

In the end, she was fighting for her DOG. Because the bad guy had injected him with a poison instead of just shooting him. ?? A poison that takes 3 days to kill. ?? And instead of going to a vet or going to a places where the dog’s superpowers will save him (??), she needs to go kill the bad guy so she can get the antidote. Because he wears the antidote around his neck. ?? And then go back to being a drunk slob.

How inspiring!


11 posted on 06/30/2026 2:05:02 AM PDT by Mr Rogers
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To: MinorityRepublican
I didn't know there was a Supergirl movie.

But then, I guess I'm not the intended audience. I don't know the difference between DC and Marvel.

12 posted on 06/30/2026 2:08:00 AM PDT by Angelino97
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To: MinorityRepublican
One cannot create a super hero as a bitter , scorned , sour lesbian looking to do constant primal scream therapy.

Who wants to watch that foolishness, except those similarly afflicted? THey have a mental illness and a thirst for legitimacy , a and absolute totalitarian power over others, not freedom.

The fact that the movie made no money shows how small the queer community in America truly is. We should hardly hand them over any cultural power over us.

Open a theatre in Sodom and Gomorrah.

Hollywood has made the Marlboro Man into a queer with Broke Back Mountain, and now they are going to work on our super heros ?

HANDS OFF !

Super girl is multi-orgasmic with her fellow male super heros. She has super powers of seduction for the masculine male characters in her worlds.She refuses to be made into a queer, as evidenced by the movies dismal commercial failure.

Hollywood is anti American, and the film industry refuses to discover that there is no money in the destruction and hatefulness of , or lefty editing of American heroic culture.

Buy a Captain America or Superman T shirt today, and wear it.

We patriots are your heroes.

Pass it on to your children , grand children and great grans children.




13 posted on 06/30/2026 2:22:47 AM PDT by Candor7 ( Ask not for whom the Trump Trolls,He trolls for thee!<img src="" width=300</img><a href="">tag</a>))
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To: Mr Rogers

That’s pretty weak.


14 posted on 06/30/2026 2:23:15 AM PDT by Williams (Thank God for the election of President Trump!)
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To: MinorityRepublican

Warner Bros. should put a halt to all DC projects, assemble a top notch team, come up with a plan, and restart the studio ten years from now with top notch stars, directors, etc.

DC is a mess. At least Marvel has their act together.

I always been more of a Marvel person than a DC one. DC seemed second rate to me.

Gunn should get fired and probably will once Paramount’s acquisition has been completed.


15 posted on 06/30/2026 2:26:10 AM PDT by moviefan8
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To: MinorityRepublican

I wouldn’t pay to see her movie for the same reasons I didn’t buy her comic books.


16 posted on 06/30/2026 2:32:34 AM PDT by ComputerGuy
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To: MinorityRepublican
The female lead has a real name that sounds like a silly sex joke...

"Milly Alcock"

Based on current box office, the film will struggle to break even, against several other highly competitive Summer film releases.

17 posted on 06/30/2026 2:33:04 AM PDT by zeestephen (2024 Trump Landslide - Kamala Harris Lost By 230,000 Votes In WI, MI, and PA.)
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To: MinorityRepublican

We need to change the tax code so these leftist studios can’t just write off their bad decisions.


18 posted on 06/30/2026 2:47:06 AM PDT by nonliberal (Pinochet did nothing wrong.)
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To: All

I think the real lesson is that people dont really care about super heroes anymore after Avengers Endgame. Spiderman and Batman will probably keep making money since they were always popular.


19 posted on 06/30/2026 2:56:33 AM PDT by escapefromboston (Peace, commerce and honest friendship with all nations, entangling alliances with none.)
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To: Texas Eagle

Marvel makes superhero movies for fans by fans. DC makes crappy modern movies using superheroes as licensed properties. That being said, DC makes great animated movies. And a lot more of them than Marvel does. If DC were to make a decent 2 hour animated movie, hell I’d almost go to the theater to see it.


20 posted on 06/30/2026 3:02:46 AM PDT by NurdlyPeon (It is the nature of liberals to pervert whatever they touch.)
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