This is why:
Bad Bunny is once again Spotify’s Global Top Artist
For the fourth time, after claiming the title in 2020, 2021, and 2022, our users have crowned Bad Bunny Spotify’s top artist globally, with 19.8 billion streams this year. He also clinched the global top album of 2025 with DeBÍ TiRAR MáS FOToS. To celebrate this achievement, Spotify is launching a global campaign honoring the superstar and his fans, including a short film, Leap Year, unique fan activations around the globe, and on-platform surprises.
Rounding out the top five artists are Taylor Swift in second place (but first in the U.S.), followed by The Weeknd (third), Drake (fourth), and Billie Eilish (fifth).
Capitalism in action.
I wonder how many of his fans are bots?
Meanwhile the old time rockers can still fill a stadium and demand top dollar.