They tried that before. Countless other cable channels (most notably MTV) started running their own halftime shows and viewers fled to those.
Eventually, someone at the NFL said, "Maybe we should do an MTV-style halftime show to retain viewers?"
And in 1993 the Super Bowl featured Michael Jackson. History was made and Super Bowl halftime shows were never the same again.
Face reality. Nobody under 70 wants to return to the days of the Grambling State Marching Band, Elvis Presto, and "A Super Bowl Salute to Hollywood Musicals."
And those that do are not the demographic that the NFL even remotely cares about.
After the Janet Jackson debacle, the shows were toned down a bunch. Then they started racheting back. The shows are vulgar because they have been pushed that way.
And those that do are not the demographic that the NFL even remotely cares about.
Yeah...let's all be dirty, filthy animals....