Posted on 08/19/2025 8:01:17 AM PDT by Libloather
Anti-Trump news anchor Rachel Maddow defended MSNBC’s rebrand to MS NOW – arguing that the lefty cable channel would no longer have to vie for owner NBCUniversal’s “leftovers” and adding that “we’re competing with them now.”
The new name and logo, which were brutally mocked online, are part of Comcast’s $7 billion spinoff of cable assets into a separate publicly-traded company known as Versant.
During a recent podcast episode of “Pivot,” hosted by tech journalist Kara Swisher, Maddow said MSNBC will no longer have to make do with “leftovers” from NBC News programming and in-field reporting.
“In this case, we can apply our own instincts, our own queries, our own priorities, to getting stuff that we need from reporters and correspondents…and so it’s gonna be better,” Maddow said.
Maddow’s defense of the rebrand came in stark contrast to ruthless jokes across the Internet that quipped the new name – short for My Source News Opinion World – actually stands for “Majorly Skewed News Overly Woke” or “Most Surely No One Watching.”
Others started calling the channel “BS NOW” or gibed that “MS,” now a space away from the rest of the channel name, looks like it stands for “multiple sclerosis.”
“If there was ever a time for us to change our name, this is it – because we’re not just separating from NBC News in corporate terms, we’re competing with them now. So I think the distinction is going to be good for us,” Maddow said after the new logo was revealed on Monday.
“While I will admit to having no idea how to pronounce ‘MS NOW’ (and I’m still not all that sure about pronouncing ‘VERSANT,’ either), we’re at least dropping our syllable count from five to three! An efficiency gain!”
(Excerpt) Read more at nypost.com ...
MS TDS
MS EEE. EPSTEIN EPSTEIN EPSTEIN
Microsoft completely divested from the MSNBC TV channel in 2005 and from the MSNBC website in 2012.
Yes because everyone knows that a plane flies better with only a left wing.
I seriously doubt the “new” MS Now will last a year.
The Man Show.
The B stands for Bat.
The C stands for Crazy.
Fill in your own blanks for S.
it’s like drinking bad milk from a carton, putting back in the fridge and trying some the next day expecting it will be better.
More S^$t NOW
Yep MiSerable NOW won’t last, poor ratings will do it in.
After working in a large organization for decades, I noticed that some units were constantly changing their name. Why? Because they were constantly trying to flee from their bad reputations.
PMSNOW
Very scary name!
Yes even the shut ins and slackers tune to the jewelry and coin channels.
I suspect NBC is even happier about the change. :)
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