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Rachel Maddow insists MSNBC rebrand will ‘be better’ after clipping ‘NBC’ from name
NY Post ^ | 8/19/25 | Taylor Herzlich

Posted on 08/19/2025 8:01:17 AM PDT by Libloather

Anti-Trump news anchor Rachel Maddow defended MSNBC’s rebrand to MS NOW – arguing that the lefty cable channel would no longer have to vie for owner NBCUniversal’s “leftovers” and adding that “we’re competing with them now.”

The new name and logo, which were brutally mocked online, are part of Comcast’s $7 billion spinoff of cable assets into a separate publicly-traded company known as Versant.

During a recent podcast episode of “Pivot,” hosted by tech journalist Kara Swisher, Maddow said MSNBC will no longer have to make do with “leftovers” from NBC News programming and in-field reporting.

“In this case, we can apply our own instincts, our own queries, our own priorities, to getting stuff that we need from reporters and correspondents…and so it’s gonna be better,” Maddow said.

Maddow’s defense of the rebrand came in stark contrast to ruthless jokes across the Internet that quipped the new name – short for My Source News Opinion World – actually stands for “Majorly Skewed News Overly Woke” or “Most Surely No One Watching.”

Others started calling the channel “BS NOW” or gibed that “MS,” now a space away from the rest of the channel name, looks like it stands for “multiple sclerosis.”

“If there was ever a time for us to change our name, this is it – because we’re not just separating from NBC News in corporate terms, we’re competing with them now. So I think the distinction is going to be good for us,” Maddow said after the new logo was revealed on Monday.

“While I will admit to having no idea how to pronounce ‘MS NOW’ (and I’m still not all that sure about pronouncing ‘VERSANT,’ either), we’re at least dropping our syllable count from five to three! An efficiency gain!”

(Excerpt) Read more at nypost.com ...


TOPICS: Conspiracy; History; Science; TV/Movies
KEYWORDS: delusional; lol; maddow; media; msm; msnbc; nbc; rebrand
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To: stylecouncilor

MS TDS
MS EEE. EPSTEIN EPSTEIN EPSTEIN


21 posted on 08/19/2025 8:30:57 AM PDT by shelterguy
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To: Libloather
I wonder what Microsoft thinks about retaining the "MS" logo?

Microsoft completely divested from the MSNBC TV channel in 2005 and from the MSNBC website in 2012.

22 posted on 08/19/2025 8:42:35 AM PDT by zeestephen (Trump Landslide? Kamala lost the election by 230,000 votes, in WI, MI, and PA.)
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To: Libloather

Yes because everyone knows that a plane flies better with only a left wing.


23 posted on 08/19/2025 8:42:39 AM PDT by Samurai_Jack (This is not about hypocrisy, this is about hierarchy!)
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To: Libloather

I seriously doubt the “new” MS Now will last a year.


24 posted on 08/19/2025 9:09:33 AM PDT by CIB-173RDABN (I’ll take a wait and see...)
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To: 1Old Pro

The Man Show.


25 posted on 08/19/2025 9:17:46 AM PDT by showme_the_Glory (No more rhyming, and I mean it.........)
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To: Libloather
A complete break-away would end up with something like "BSC".

The B stands for Bat.

The C stands for Crazy.

Fill in your own blanks for S.

26 posted on 08/19/2025 10:30:29 AM PDT by Bernard (Issue an annual budget. And Issue a federal government balance sheet. Let's see what we got.)
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To: Libloather

it’s like drinking bad milk from a carton, putting back in the fridge and trying some the next day expecting it will be better.


27 posted on 08/19/2025 10:59:52 AM PDT by BigFreakinToad (All she is, is cackles in the wind.)
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To: Libloather

More S^$t NOW


28 posted on 08/19/2025 11:03:02 AM PDT by Fledermaus ("It turns out all we really needed was a new President!")
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To: bigbob
50
Already suggested.
29 posted on 08/19/2025 11:24:32 AM PDT by philman_36 (Pride breakfasted with plenty, dined with poverty and supped with infamy. Benjamin Franklin)
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To: bigbob

Yep MiSerable NOW won’t last, poor ratings will do it in.


30 posted on 08/19/2025 11:25:44 AM PDT by 1Old Pro
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To: Libloather

After working in a large organization for decades, I noticed that some units were constantly changing their name. Why? Because they were constantly trying to flee from their bad reputations.


31 posted on 08/19/2025 11:28:57 AM PDT by aimhigh (1 John 3:23 "And THIS is His commandment . . . . ")
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To: Libloather

PMSNOW
Very scary name!


32 posted on 08/19/2025 11:50:05 AM PDT by Zathras
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To: Red Badger

Yes even the shut ins and slackers tune to the jewelry and coin channels.


33 posted on 08/19/2025 12:47:48 PM PDT by Vaduz
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To: Libloather

I suspect NBC is even happier about the change. :)


34 posted on 08/19/2025 2:50:29 PM PDT by Mr. Jeeves ([CTRL]-[GALT]-[DELETE])
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