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Posted on 08/19/2025 8:01:17 AM PDT by Libloather
Anti-Trump news anchor Rachel Maddow defended MSNBC’s rebrand to MS NOW – arguing that the lefty cable channel would no longer have to vie for owner NBCUniversal’s “leftovers” and adding that “we’re competing with them now.”
The new name and logo, which were brutally mocked online, are part of Comcast’s $7 billion spinoff of cable assets into a separate publicly-traded company known as Versant.
During a recent podcast episode of “Pivot,” hosted by tech journalist Kara Swisher, Maddow said MSNBC will no longer have to make do with “leftovers” from NBC News programming and in-field reporting.
“In this case, we can apply our own instincts, our own queries, our own priorities, to getting stuff that we need from reporters and correspondents…and so it’s gonna be better,” Maddow said.
Maddow’s defense of the rebrand came in stark contrast to ruthless jokes across the Internet that quipped the new name – short for My Source News Opinion World – actually stands for “Majorly Skewed News Overly Woke” or “Most Surely No One Watching.”
Others started calling the channel “BS NOW” or gibed that “MS,” now a space away from the rest of the channel name, looks like it stands for “multiple sclerosis.”
“If there was ever a time for us to change our name, this is it – because we’re not just separating from NBC News in corporate terms, we’re competing with them now. So I think the distinction is going to be good for us,” Maddow said after the new logo was revealed on Monday.
“While I will admit to having no idea how to pronounce ‘MS NOW’ (and I’m still not all that sure about pronouncing ‘VERSANT,’ either), we’re at least dropping our syllable count from five to three! An efficiency gain!”
(Excerpt) Read more at nypost.com ...
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So “MS” is morphing from Microsoft to “My Source”. I think they should name it “My Story” because that’s all they do, tell the Leftist activist side of the “story”.
MS TDS.
No, the new name is an acronym:
Making
Sure
No
One
Watches
M - Mostly
S - Stuff*
N - No
O - One
W - Watches.......................
* being nice.........
I have a one letter tweak:
MSNOT
Bingo network news is just propaganda for the left.
More magical thinking from the left.
> Rachel Maddow defended MSNBC’s rebrand to MS NOW <
I guess they rejected my excellent idea. I suggested MS NOTHING.
YEAH NO
Multiple Sclerosis Now is a horrible thing to push.
Yep, A rat by any other name is still a rat!
Nice work. How about MS’RatNOW.
It is not just a rebrand, Comcast is spinning off their cable networks. The new company will be called Versant, and will be publicly traded.
PMS NOW
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