It’s f-f-f-f-funny - most people in a t-t-t-t-taste test actually agr-r-r-r-r-reed it tasted better side by side. However, it did not mean they didn’t st-st-st-still like original Coke, and it did not taste how people expected Coke to taste when b-b-b-b-uying it - hence, it failed. “This isn’t Coke!”
In case you aren't getting why I did that stutter in my above post :-)
True. New Coke did taste better. I believe it was too much hoopla that did it in. They should have made subtle changes to it over a couple of years and no one would have noticed.
Mostly, it failed because it tasted like Pepsi.
And if you liked the way Pepsi tasted, you bought Pepsi (or RC, which also tastes like Pepsi).
Bring back TAB!
1985...Super Sweet! Terrible!