Lay's Just Announced Its Newest Flavor—Chosen by Fans

Allrecipes ^ | June 18th 2025 | Annie Campbell

[ChicagoConservative27]

Attention snack fanatics—the Lay’s celebration of the year is here. After a seven-year hiatus, the 2025 "Do Us a Flavor" contest has officially come to a close, giving us a brand-new million-dollar flavor.

If you’re not familiar with the snack sweepstakes, it’s a competition run by Frito-Lay to crowdsource the next big chip flavor fans will love. Instead of keeping the product testing internal, Lay’s puts it in the hands of the people, asking fans for flavor inspiration and relying on their votes to choose what hits store shelves. Oh yeah, and the winner takes home a $1 million prize.

Over the years, the contest has brought us crave-worthy and wildly creative flavors like Crispy Taco, Southern Biscuits & Gravy, Cheesy Garlic Bread, and Wavy Fried Green Tomato. And this year, it delivered yet another chip you won’t be able to stop snacking on.

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TOPICS: Business/Economy; Food; Reference; Society
KEYWORDS: announced; chosen; fans; flavor; food; fritolay; just; lays; newest

[ChicagoConservative27]

Bacon grilled cheese huh? I'm not going to lie I'm tempted. I did try the biscuits and gravy one a long time ago.. I'm not a huge chip person but this sounds good.

[j.havenfarm]

To me bacon flavor has a very unpleasant taste and sort of industrial smell

[Antihero101607]

Ketchup flavored Lays are amazing, I just wish they sold them in the U.S.

Old Bay Lays might be worth a small run to test the waters. Or dusting with the chili cheese or honey barbecue flavors from Fritos.

[Dr. Sivana]

Ketchup flavored Lays are amazing, I just wish they sold them in the U.S.

I have seen them in either Illinois or Wisconsin. I certainly have them when in Canada.

Two flavors I miss:
1. Charles' Chips Hickory Smoked
2. State Line New England Style (sour cream and clams).

[meyer]

I think it would be healthier to just fry up some bacon.

[ChicagoConservative27]

Good idea!

[FatherofFive]

I think it would be healthier to just fry up some bacon.

Fry potatoes in bacon grease. Yum

French fries in duck fat are amazing

[fso301]

What?? I voted for stewed okra.

[Harmless Teddy Bear]

Someone gave us a bag of the honey butter ones. They were strange.

Not bad, but strange.

[decal]

Saw Hot Ketchup Lay’s yesterday in San Antonio.

[decal]

My Liver and Beet missed out again this year. too...

[Spacetrucker]

How DARE you utter such sacrilege! Bacon is ALWAYS good - at ALL times.

[j.havenfarm]

I, too, favor bacon, IF it’s bacon:

People also ask
What is artificial bacon flavor made of?
soy
Mostly soy. To get more specific, let’s take a look at the ingredients list for McCormick’s Bac’n Bits. They contain “Texturized Soy Flour, Canola Oil, Salt, Caramel Color, Yeast Extract, Natural & Artificial Flavor, FD&C Red 40 & Disodium Inosinate and Guanylate (Flavor Enhancers).”Aug 7, 2024

[FrankRizzo890]

The wife and I enjoy the yearly limited availability of Ruffles “All Dressed” chips.

It’s almost like there’s a SEASON for them. Which isn’t now unfortunately. (Yes, I know I can order them from Canada on Amazon/eBay).

[Some Fat Guy in L.A.]

I guess I’m weird - I like potato flavor.

[kosciusko51]

I liked the Reuben-flavored Lays.

[Hyman Roth]

What about Vienna Sausage Lays?

[MikelTackNailer]

These are so excellent but not easy to find:

They're more like wavy Lays than tough kettle and the flavor is addictive.
But hats off to Lays for Fritos. NO ONE has been able to duplicate or surpass that corn chip.

[decal]

Underwood Deviled Ham before THAT.

[drwoof]

Agreed. And Lay’s would be the best!