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Sales collapse forces 'woke' mega-brand to make humiliating U-turn and relist on Amazon
The Daily Mail ^ | 24 May 2025 | BEN SHIMKUS

Posted on 05/24/2025 8:27:49 AM PDT by MinorityRepublican

America's most popular shoe is coming back to Amazon.

After a five-year hiatus, Nike shoes, clothing, and accessories are returning to the e-commerce giant.

The athletic brand swiped its products from the platform in 2019, as part of a push to sell more directly to consumers.

Consumer interest has slumped, with sales dropping a staggering 9 percent in March, amid increased running shoe competition.

Hoka, Brooks, and Saucony are all gaining sales in the athletic sneaker industry after spending millions of dollars on branding deals with running clubs and community events.

Nike, which has cut back on small-scale sponsorships, has been shedding market share to the upstart competitors.

To minimize the losses, Nike is reinvesting in its corporate relationships. It has also announced a deal with French department chain Printemps and a pop-up agreement with Urban Outfitters.

But social headwinds persist against its US sales: the company is facing backlash from American conservatives that have criticized its marketing campaigns as 'woke.'

Nike has gone through a wave of changes as it hopes to recapture market dominance.

In September 2024, the shoemaker announced that Elliot Hill would be taking over as the new CEO. Hill started with the company as an intern in 1988.

(Excerpt) Read more at dailymail.co.uk ...


TOPICS: Miscellaneous
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To: HamiltonJay
My problem with Nike and lots of other brands is their oversized logos displayed all over the product. I’m not a freaking billboard, and if they want me to be one, then they should pay me for wearing their crap not me paying them to wear it.

Just my two cents.

41 posted on 05/24/2025 10:30:16 AM PDT by Ditto
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To: sjmjax
"Nike’s demented trip into wokism guarantees I’ll never try them again."

Amen to that!! I'd never buy any of their crap. Their trip into the most vile, anti-American Kapernick Land made me barf. I "just did it" and said I'll never, ever buy your junk.


42 posted on 05/24/2025 10:31:30 AM PDT by ProtectOurFreedom (“Diversity is our Strength” just doesn’t carry the same message as “Death from Above”)
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To: MinorityRepublican

Actually, I think this article confirms that these “national brands” are rip-offs and people easily find suitable replacements at better prices when given the choices.


43 posted on 05/24/2025 10:58:36 AM PDT by CodeToad
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To: Reddy

Nike’s also suck for comfort.


44 posted on 05/24/2025 10:59:08 AM PDT by CodeToad
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To: Dilbert San Diego

I got a pair of Pro-Keds on Amazon


45 posted on 05/24/2025 11:19:47 AM PDT by ebshumidors ( )
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To: CatOwner

maybe it’s your feet ...


46 posted on 05/24/2025 11:25:11 AM PDT by bankwalker (Feminists, like all Marxists, are ungrateful parasites.)
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To: ProtectOurFreedom

I feel the same way. But it’s not just NIKE, it’s the NFL, which is why I don’t buy NIKE products, and I haven’t watched an NFL football game since their distinctly unpatriotic members started kneeling during the National anthem and the NFL corporate leadership was either too scared to confront them, or more likely, agreed with the kneelers. I have to shake my head when I see working men lining up to watch games played by many who hate them and lead by men who despise the USA and patriotic flag waving working people.


47 posted on 05/24/2025 11:49:38 AM PDT by rod5591
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To: MinorityRepublican

Old buddy of mine was a wig with NIKE. Learned things from him that caused me to not ever buy NIKE. Hardly ever wore what he gifted my family and I.

I will not ever buy NIKE!!


48 posted on 05/24/2025 11:50:16 AM PDT by Racketeer
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To: HamiltonJay

Go woke, go broke


49 posted on 05/24/2025 12:15:53 PM PDT by dragnet2 (Diversion and evasion are tools of deceit)
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To: ProtectOurFreedom

“Red Ball Jets”.

CC


50 posted on 05/24/2025 12:48:38 PM PDT by Celtic Conservative (My cats are more amusing than 200 channels worth of TV.)
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To: CatOwner

Well the one’s I’m wearing clearly say on the tongue label “MADE IN THE USA”. I specifically bought them because I wanted to buy American instead of Chinese made shoes.


51 posted on 05/24/2025 1:01:27 PM PDT by Bullish (I've never seen such morons... Have you?)
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To: bankwalker

Nope. You can see the resizing of their (New Balance) shoes in the same style but between V1 and V2 of that shoe. They are narrower in the toes, and it is not subtle, at least in the styles of their shoes I like.


52 posted on 05/24/2025 2:17:52 PM PDT by CatOwner (Don't expect anyone, even conservatives, to have your back when the SHTF in 2021 and beyond.)
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To: Dilbert San Diego

I still wear my Joe Lapchick sneakers I bought at Kinney’s shoes.


53 posted on 05/24/2025 6:19:27 PM PDT by Obadiah
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To: MinorityRepublican

WHO IN THE HELL wants to spend that much money on a pair of shoes made in communist China with child labor!! People ARE waking up!!!


54 posted on 05/24/2025 6:24:19 PM PDT by Trump Girl Kit Cat (Yosemite Sam raising hell)
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To: MinorityRepublican

“woke” doesn’t sell anymore
good news


55 posted on 05/25/2025 4:47:04 AM PDT by SisterK (to do justly, to love mercy and to walk humbly)
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