[T.B. Yoits]

Rubio's has already gone through name changes, from Rubio's Baja Grill, to Rubio's Fresh Mexican Grill, to Rubio's Coastal Grill.

It's near impossible to sell a corporate Mexican menu to actual Mexicans who are invading over California.

[vespa300]

yeah....well, at least we have pollo loco here in Texas so that’s good enough for us. Wish we had wahoo’s and pick up stix.

[Organic Panic]

Even here thousands of miles from the border Mexican restaurants outnumber anything else 10 to 1. I think we have reached peak Mexican.