Posted on 07/08/2023 3:14:45 PM PDT by Ciaphas Cain
Bud Light's business has collapsed since April, plummeting 30% in consumption, the result of the company putting a trans influencer on a can to celebrate the NCAA's March Madness basketball tournament. The resulting social media brouhaha combined with the head of marketing deriding the brand's out-of-touch humor and fratty connotations has led to the most crushing boycott of a large consumer product brand in modern history. Bud Light, legitimately, might be finished as a popular beer.
As I demonstrated in May with an experiment that went viral, many beer drinkers simply refuse to be seen with a Bud Light.
The Bud Light backlash will be studied in marketing courses for the next 40 or 50 years as a perfect example of what happens when a brand alienates its core audience by embracing values antithetical to its core consumer. But many in the media are already proclaiming Bud Light as a unicorn, the first of its kind conservative boycott that has obliterated decades of goodwill for a company.
But this isn't true.
But this isn't true.
The most consequential consumer boycott of the 21st century didn't come from drinkers' rejection of a beer, it came from sports, in particular the NBA, which has destroyed its brand with a large percentage of the American sporting public by embracing woke, political, far-left-wing messaging in its games. So why haven't you heard about this despite the overwhelming data I'm about to lay out for you? It's simple: The American sports media is so far-left-wing that they have refused to share the data right in front of their eyes.
(Excerpt) Read more at foxnews.com ...
AB can blame their far-left turd roller butt buddies for the predicament they find themselves in. They were the ones who started the weaponization of boycotts against big businesses. The sh*t only hit the fan recently when Americans figured out we could make boycotts work for us too.
I’ve given up watching all sports.. If the sport not woke, the ads are..
I stopped watching all professional sports decades ago.
TV contracts are written years in advance, no? With beer there can be instant fallout; with NBA it might take years.
I watch some college basketball but no NBA, not even in the Jordan years.
Any domestic income they lose is easily replaced by the money they’re pulling in from China.
Incredibly, this is a 4.5X decline. Had no idea it was this bad. NBA peaked in the 90's.
I refused to use a cardboard box for trash because it had a Budweiser label. Is that wrong?
To be honest, one of my personal favorite commercials of all times is a Budweiser advertisement where a veterinarian in a tuxedo at an evening function then gets a call and he leaves, and is next seen with his tuxedo jacket folded on a bale of hay while he is down on the stall floor assisting a foaling Clydesdale mare.
I have lived that life for a very very long time. It made my soul happy to see.
Sorry to need to turn my back now .
“ I stopped watching all professional sports decades ago.”
I only watch hockey regularly. I’ll watch the final round of The Masters, Belmont Stakes and Cowboys vs Giants.
I stopped a while ago but I kept checking scores and standings and that kept me satisfied. With the latest rounds of woke I’ve even given up on that. At this point in the year I would know which are the top teams in MLB and how my local team is doing. I could do that last year but not this year. The interest level is now at zero and flatlining. I’m not saying something couldn’t come along and pique my interest but I see nothing in the current landscape and I’ve got other interests to fill my time. The same has happened to me in the entertainment world. At best I get glimpses of the vast wasteland here on FR. I explore it no further than that.
And having lebrainless be the face of the nba is about the dumbest thing ever. The biggest crybaby to play the game.
This is because TV ratings are only measured in the U.S., while the NBA has a bigger international footprint than any other major North American sport — by a wide margin.
With regard to Silver’s appearance … I always thought he looked like a “before” photo in a study for an AIDS treatment protocol.
Nowadays, everyone is just trying to get paid. So they're no longer "hungry".
Correct. But the NBA is popular overseas. So they don't need the ratings from the U.S. anymore.
You have more billionaires today like Jeff Bezos who wants a fancy toy like owning a NBA team with an area so they can take their friends in the owners' luxury box at the game.
The one sporting event I’ve gotten big into is Cricket, especially watching The Ashes between England and Australia.
Once you get Cricket, it hooks you in.
NBA - large men of color occasionally exerting themselves in a pretend competitive performance. Unwatchable by persons with an IQ over 83.
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