I’d like to know how the other AB beers have been selling; if they’ve increased as much as budlight has decreased, then the boycott has been for show and just to make a statement, but not really hurting the company. On Father’s Day, my nephew eschewed Bud light for Busch light. So what’s the point, really?
AB won’t suffer much because they own so many brands, but the Bud Light product will probably go the way of the AMC pacer.
They will probably put the same crappy recipe in a different branded bottle and move on.