They are an upscale women’s brand, the ones that rent space in the highest dollar markets, cater to 30-40 something affluent women.
For their target market, they probably won’t lose too many customers because most women (not all, but most) have far more common sense than to fritter their hard earned money away on trips to their stores.
You are primarily looking at wives of affluent men, old money women or childless women in their 30s and 40s who put career first and still trying to convince themselves they are fabulous.
still trying to convince themselves they are under 30.