Posted on 05/02/2023 6:59:56 PM PDT by Morgana
A disastrous marketing deal with transgender influencer Dylan Mulvaney has left Anheuser-Busch reeling — to the extent they’re giving away free cases of Bud Light.
The beer producer is giving away the drinks to distributors in a bid to reverse sharply declining sales, according to the Wall Street Journal.
Consumers have quickly cooled on the producer’s Bud Light beer in the wake of the partnership — in which Mulvaney promoted himself with personalized cans of the beverage last month.
The beer’s consumer base — many of them with conservative and traditional sympathies — began an impromptu boycott of the brand, which appears to be having a significant effect on the company.
Musician Kid Rock even filmed himself shooting several racks of the beer with a submachine gun.
Retail store sales of the beer brand declined by 21 percent during the week of Apr. 22 — all the while sales of competitors Coors Light and Miller Lite increased by the same amount, according to the Wall Street Journal.
An employee of one of Anheuser-Busch’s distributors is openly admitting that the marketing disaster is taking a toll on his own company’s business.
“It sent shock waves through distributors,” Jeff Wheeler told the Wall Street Journal of the Mulvaney partnership.
Wheeler is the vice president of marketing for Del Papa Distributing, a Houston, Texas-area company.
Wheeler says his own employees — who don’t work for Anheuser-Busch — have fielded “tons of phone calls from people being very hateful.”
Del Papa even released a statement criticizing Anheuser-Busch for its decision to work with Mulvaney — a business decision that jeopardized its distributors, many of them much smaller companies.
Anheuser-Busch responded to distributor discontent by sending a free case of Bud Light for each of the smaller companies’ employees, according to the Wall Street Journal.
(Excerpt) Read more at westernjournal.com ...
I went to the market on Saturday Afternoon and you couldn’t cram any more Bud Light into the cooler. It’s not selling!
At our local store...Biiiiiig Bud display at the end of our beer aisle...just sitting there...people were buying everything but...
No mercy. May they be the first of many examples to come.
Hold the line everyone. Hold the line. If this fails, then the big corporations will cram sexual perversion down your throats and go after anyone perceived to be a ringleader of opposition.
Funny is it not the trannies are not buying this crap
What I meant was a person transitions at the moment (s)he buys that beer. Hello...
It’s not as if there aren’t alternatives to Bud Light. And more than likely, better quality beers at that.
I figure transgenders drink wine or wine coolers.
Dylan even made a face sipping at the beer.
He doesn’t like beer— just money and attention.
They really were stupid.
Trans wwhatevers make up a fraction of a percentage of people. And I doubt many of them drink any kind of beer. It was like an exclusive pinot noir targeting NFL watchers.
Know your market.
Wy couldn’t they have tested with a sub brand Trans lite?
They need to make some of their pennies on their stock soon. It’s not just about their lost sales revenue, but there’s barrels of existing stock that needs to move or it will have to be taken off the shelves and destroyed. Beer isn’t wine or liquor. It doesn’t age. It needs to be fresh.
They’re going to be losing a lot more money very soon…
There you go,
There are not 25% population “Big Mikes” running around.
Bud Light done stepped on its whatever.
Bud lite was a bogo tonight at our local grocery chain. Along with several other AB products.
easy to drink
easy to enjoy
easy to buy another brand
have fielded “tons of phone calls from people being very hateful.”
...................
What’s hateful is forcing mentally disturbed men, who mock women and groom children, into our faces day in and day out.
As posted on the other thread:
Don’t touch it at any price!!!
It’s tranny fluid that’s guaranteed to shrink your Big Johnson down to nothing but a tiny, little nub within 24 hours!!!! You’ll look, and act, like a gay lesbian bull dyke tranny!!!! Don’t touch it!!
At the local Newport Safeway, cases are spilling out of the cooler and into the aisle.
You cant give it away! You treat normal everyday folks like you treat all the rest of the freaks and queers its gonna snap back.
I wish it was something more substantial than Bud Lite but it is a 25% stock drop of a multi-billion dollar international business that is desperately clamoring to do anything right in this debacle.
On the way back from Wichita today at some Casey’s or Pilot gas station they had a big stack of it outside with sale banners. It didnt look as if the stack had been disturbed much.
They should stop calling it a boycott. Boycotting is done to get producers to bow to specific demands. There is nothing that Bud Light can do to win back the lost customers. They left because they were disgusted and they won’t be going back quickly if ever. I know that you will never see me drinking a bud light again. I’m not boycotting them. I just don’t drink their beer any more.
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