An interesting example of the quote:

Coca-Cola was originally created as a way to counter morphine addiction. It’s inventor, Dr John Pemberton, became addicted to morphine after a pretty serious injury in the Battle of Columbus. As a pharmacist, Pemberton created his own addiction cure made out of alcohol and coca leaf extract. The drink was then offered as an alternative to morphine, to help relieve headaches and anxiety. No longer using coca, but plenty of sugar and a series of very clever global marketing strategies, Coca-Cola is now one of the most well known products in the world!