He was on Tik Tock which makes it easy to market to kids and to reach millions of people. Teachers and parents across the country report their kids were real big on Tate, calling women dogs and such, copying him. Demographically, it seems he was multicultural, with tons of minorities following him and probably his biggest supporters. Hence the Islam conversion, because “Islam” is big amongst sports players, rappers, criminals in general.
Re: Demographically
Yes, that does explain a large share of the popularity.
According to Wiki, his father is Black American.
That means he has a free pass to write all kinds of outrageous stuff.