did he get the shares for promoting it?
Yes, equity stake payment.
yeah, he and his ex-wife were paid for their promotions with FTX stock, so they’re really not out anything except a bit of their time a lot of their reputation ... no actual monetary loss ... tax-wise it would be a wash: easy come, easy go ...
still, at least they believed in what they were selling by taking a stake in it ... i doubt any of the other scumbag celebs who promoted FTX did that, meaning they didn’t believe in it, didn’t care, and simply mouthed the words for a bunch of easy money that they ran to the bank with ... oh, and screw the little people, right?
“did he get the shares for promoting it?”
Most likely yes. This probably was his entire payment for shilling FTX. His wife, the same.