Apple is going to suffer eventually. Their product innovation died with Steve Jobs. iPhone 25 and iPad gen12 will only go so far. Someone will innovate them into a death spiral. Just my opinion.
The problem is really with all mobile devices. There isn’t a whole lot left to improve. The latest things like folding screens are kind of pointless.
I suspect something will merge watches, with phones.
They are already there, basically.
I suspect that is the next step. Probably (very) quickly.
I had to get a new phone last year, it is probably the worst camera I have had since the iPhone 3. My son told ime it was well known that the camera sucked on the "basic" phone ($1000 or whatever it was). If you wanted a good camera you can to get the "pro" version or whatever the better version is.