“We may lose a little money on wokeness, but we’ll make it up with higher prices!” Pure marketing genius…
Well, it sure seems the people who run Disney, are hell bent on making political statements, rather than just running the damn business end of things.
They have “bean counter” types, and CPA firms to do analyses of various factors. I bet that with the price increases, they have found they will still make a good profit with fewer customers at higher prices.
The profit may well be lower at these higher prices, but, Disney management is making decisions, that they are happier with a smaller profit and smaller crowds.
Actually, a major complaint about Disney is how damn crowded it gets. These higher prices may well thin out the crowds enough, so that those who do pay up, will enjoy it more.