When my wife and I moved to Rockford, IL in 1998, one of the first signs to welcome us as we drove in from Belvidere was a Beef-a-Roo sign. “Beef ... with Cheese”, the marquee proclaimed, almost as if this were something unusual. Not much earlier, I was joking with my wife about a fellow at work who declined a Snapple drink at an Hewlett-Packard session, joking “I don’t want a Cheese Snapple”, simultaneously making fun of what then was Snapple’s dizzying array of flavored drinks and the tendency of adding cheese to everything on the menu. That’s why I still remember that midwestern welcome.
Anyway, Beef-A-Roo’s burgers and fries are pedestrian. The beef sandwich is a level above Culver’s and two above Arby’s but below any real delicatessen. The cheese is as pictured, depending on taste either disgusting or a guilty pleasure.
I don’t see them making it nationwide, as Culver’s expansion in the Southwest continues, Jack-in-the-Box everywhere, and lots of non-beef alternatives compete for the fast food dollar.
The big loser might be Steak ‘n Shake, which is too bad as their burgers are better, especially their Wisconsin Butter Burger, but the service is abysmal at all locations.
Rusty prefers Beefarino.
Looks like an At by sandwich
The bacon cheeseburger looks good.
I grew up in Rockford. Love their roast beef sandwiches. They also sell bags of their seasoned salt that goes on their fries. I ran out of a bag of it a few years back, so I made my own after reading the contents. Onion salt, celery salt, and garlic salt. None of that red stuff you find in most other seasoned salt. They have nice fresh salads and sub type sandwiches too, if I recall.
This guy likes saying “fast casual.”
Sounds too much like Barf-A-Roo.
Pass.
Beef-A-Roo.
Beef/Kangaroo mix?
The “Roo” part is a concern.
Philly Cheese steaks are hard to beat.
That looks good!
Now I’m hungry.
Soon globalist will demand you go to Bug-A-Roo.
Never heard of them. Thank goodness it’s not kangaroo meat.
With all that beef...price must be in the $15 range.
Rockford’s not that far away... I’m tempted to pay them a visit.
Ok now I’m imagining a kangaroo trying to mate with a cow.😳