[DoodleBob]

This writer believes Rogan WAS one of "theirs" before he flipped the script for $100MM to scoop up Limbaugh's listeners and become a hater.

A problem with that bad analysis, is that Limbaugh's listeners were chiefly aging Americans who listened in via 650 AM channels. Based on this pre-pandemic analysis

According to our survey respondent demos, Joe’s listenership is 71% male and evenly split between high school and post-secondary graduates. Fifty seven percent of his audience reports earning over $50k per year, with 19% making over $100k. The average age of his listeners was 24.

Further, many of Rush's fans will be repelled by Rogan's decriminalization and other positions.

Personally, I understood Limbaugh's appeal and he was good at times. Others were much better than him (Andrew Wikow and the late Irv Homer in Philadelphia come to mind) and Limbaugh wasn't on board with Trump early on (he joined the train when he realized he'd become like Levin and lose a bigly part of his audience by being a NeverTrumper).

And this is Rush.

[BobL]

“Limbaugh wasn’t on board with Trump early on (he joined the train when he realized he’d become like Levin and lose a bigly part of his audience by being a NeverTrumper).”

That is true. He called us “Trumpists” early on. Like most here, Rush started with Cruz and then drifted to Trump. Rush was on the back-end of that movement, but did get there in time to prevent serious damage to his reputation, as he understood that to weaken Trump was to strengthen Hillary, something Cruz (and Levin), our two great ‘Constitutional Scholars’ really struggled to figure out.