Posted on 12/15/2021 10:57:03 AM PST by mylife
Kraft is using its cream cheese shortage as a marketing opportunity.
For just a few days this holiday season, a limited number of people will be able to spend $20 on dessert and charge it to Kraft, owner of Philadelphia Cream Cheese. The premise: People who can't bake cheesecakes because they can't find cream cheese can get another baked good on Kraft's dime.
Here's how it works: People interested in the offer can visit a special website set up by Kraft. On December 17 and 18, up to 18,000 of them will be able to nab the right to get reimbursement for a holiday treat. They'll be able to submit receipts to the company a few weeks later.
For Kraft, the campaign is a way to soften the blow of empty cream cheese shelves -- and keep customers thinking about Philadelphia cream cheese, without souring on the brand.
Cream cheese is the latest hard-to-come-by grocery item in a year of shortages. A spike in cream cheese demand during the pandemic has made it difficult to keep shelves stocked, Kraft said.
Last year, with more people baking and eating at home, demand for cream cheese jumped about 18% compared to 2019. It's stayed at that high level in 2021, according to Kraft. Meanwhile, restaurants are also ordering more of the product.
(Excerpt) Read more at msn.com ...
Dammit, now I want cheesecake!
Kraft selling covered calls on Cheesecake.
Leave the cheesecake, take da cannoli.
Who makes cheesecake for Christmas?.................
I always want cheesecake!
Heros.
I haven’t seen a shortage of cream cheese at our local stores. Is this nationwide or just specific to parts of the country?
Or one can hoard it and sell it on the black market.
Speaking of tuna, there is a shortage of solid white Albacore.
I like the jello no-bake just as much.
Cheesecake chilling in the Frigidaire,
Jack Frost nipping at your nose.................
I have two nice lemon cheese cakes with almond crust. One is marked for the party but you can have a slice of the other.
Oh and cream cheese is pretty easy to make. About the only easer cheese is cottage.
It was considered racist, so it’s been cancelled..................
Cheesecake is always a win.
I never purchase Kraft. The generic or store brand is just fine, and a lot cheaper.
Make your own cream cheese:
https://www.homebrewersassociation.org/beer-food/how-to-make-cream-cheese-at-home/
Here’s one that uses yogurt:
https://www.allrecipes.com/recipe/235277/how-to-make-cream-cheese/
Who buys Kraft cream cheese? Save a buck and buy the Kroger brand.
“ Dammit, now I want cheesecake!”
I am too! We never make it from scratch. We get an already made one from the Wal-Mart bakery and put a couple cans of cheery topping on it and its delicious. Don’t know what brand of cream cheese they use but my bet is their plan to reduce demand just backfired. Gotta go, heading to Wal-Mart now.
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